email marketing

March 23, 2018

7 ways to improve your B2B email marketing

Is your business maximizing the power of e-mail marketing – or are you still underestimating the most powerful medium of today? Many companies miss opportunities that are referred to as the “undisputed king of B2B marketing”. Meanwhile, other companies are making incredible marketing profits thanks to their well-designed, multi-layered email programs, which typically include a variety of email types. Here […]
March 23, 2018

Emojis in email marketing? Can this work?

To anticipate one thing: yes, it works, and how! Last year, emojis usage in email campaigns increased by 775 percent, compared to trigger mails by as much as 7000 percent¹. Two percent of all subject lines now contain emojis or special characters². Emojis are no longer only at home in private communication, but are also finding their place in e-mail […]
March 11, 2018

5 Errors to avoid in your email marketing strategies

The email marketing is one of the most powerful available to us today to reach consumers in a more direct way and offer our products or services tools. However, planning this type of strategy is not easy and there are many mistakes we can make that can end up ruining our campaign, making the conversion rate is not what we […]