Email Marketing

March 23, 2018

7 ways to improve your B2B email marketing

Is your business maximizing the power of e-mail marketing – or are you still underestimating the most powerful medium of today? Many companies miss opportunities that are referred to as the “undisputed king of B2B marketing”. Meanwhile, other companies are making incredible marketing profits thanks to their well-designed, multi-layered email programs, which typically include a variety of email types. Here […]
March 23, 2018

Emojis in email marketing? Can this work?

To anticipate one thing: yes, it works, and how! Last year, emojis usage in email campaigns increased by 775 percent, compared to trigger mails by as much as 7000 percent¹. Two percent of all subject lines now contain emojis or special characters². Emojis are no longer only at home in private communication, but are also finding their place in e-mail […]
March 16, 2018

TYPES OF USEFUL EMAILS TO GENERATE PURCHASE REPETITIONS

Among the most important challenges that a company can face, is to generate a purchase, however, once this point is over, you know how to get them to buy again and again or know the importance and benefits that can bring this? This is the generation of retention, a section that seems not to be so […]