How should your website be structured to rank high on Google in 2018? These 7 factors you should consider as SEO.It started with a tweet in which SEO guru Rand Fishkin of MOZ asked his followers how to place in 2018 websites listed above in the search results of Google and Co. Out of more than 200 replies, an SEO checklist was created , in which, if you want to optimize your website for search engines, you will hardly notice it in the new year.
7 points that will be particularly important for SEO in 2018
- Structure of URLs for crawlers and users
The URL structure must be clearly legible to the Google Bots. This forms the technical SEO basis. A “speaking URL” also offers added value for the user. Because of this, users can understand content and position on the website.
- Search for focus and related keywords
Every URL, every page, should be assigned a focus keyword. This keyword should be related to related keywords that describe the main term of each page. The semantic classification of the keywords in the text of the website – for example, by the structuring of H1 to H5 headlines – must not be neglected. Which keyword works best as the main keyword? How similar search terms can be found? With a professional keyword research. These include SEO tools such as Search metrics and Sistrix or Google’s keyword planner.
- Analysis of the SERPs
The search results pages (SERPs) by Google are ideas and content pool for good SEO and content marketing. If you take a look at each of the best-ranked websites for a specific keyword, you’ll get important insights into the search term and understand what the user expects for content. The analysis reveals which content is needed to be placed on top.
- Content is King
What makes good content on a website? Sometimes he should inform, sometimes have fun. Another time, he should visualize a complex content. This requires good content creators. Because without well written text, clean and consistent visualized graphics or excellent videos, it will be difficult to rank with a website for a competitive search term.
- Optimization of snippets
Title, URL and Meta description belong to a snippet, which is represented in the SERPs. It is important to optimize this metadata . Because they are not just to be understood as a ranking factor, but above all serve that users click on the snippet to get from the search engine result to your website. Nearly 50 percent of searches in Google do not trigger a click. Ascending trend. Reasons for this include the rich snippets , which answer the answer to a search query already within the search engine. If possible, try to pop up content in the rich snippets. If not, it is even more important that each snippet is optimized for each URL and animated to click.
- Usability and SSL as ranking factor
Pagespeed and User Experience (UX) are not to be underestimated ranking factors in 2018. Your website should therefore be able to be loaded quickly and displayed correctly on all devices. Slow websites without responsive design will find it very difficult to rank well in the coming year. Also increasingly important: the secure encryption of the website with an SSL certificate. In particular, websites that allow data entry and shipping should be played as an https variant.
- Link building and content distribution
Are there any influencers who can help with the distribution of your content? In which channels, on which platforms can your content be shared? What added value does the user experience? Knowing answers to these questions will help you tremendously with the search engine optimization of your website. Because increasing traffic and a positive user behavior on your website pay in your ranking.
What does a website need to do well in 2018?
From a technical point of view, a search engine optimized website must be able to boast with a good and secure user experience, fast loading time and high performance. The content is about satisfying exactly the needs of the searcher. With content that thrills the user. If you manage, your website will get good results in the new year.